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INTEL CAS 2004

The Glorious GIDs

Program name	:	Selling in Tough Times
Participants	:	Genuine Intel Dealers
Location	:	Hyderabad on 7th Sept 2004 Chennai on 8th Sept 2004

"The battles of the future are to be fought in the mind space and not on the price grounds" - this was the inspiring message carried by the Soft Skill Guru who turned out to be a Messiah for the challenged Channel members Post Budget 2004.

From concept to delivery was hardly a week though the topic itself is a "Million Dollar" subject. See Change, with the business experience of Mr. S. Prakash, CEO in turning around such industries (& mindsets), put together a program to inject a great dose of self-belief into the business of the CEOs of these Channel Organisations. "Selling in Tough Times" was thus born as a concept.

The program, "Channel Advantage Seminar" organized by Intel, was targeted towards the CEOs of medium sized computer hardware resellers and system integrators (PC and server assemblers or GIDs - Genuine Intel Dealers as they are called).

After the announcement of Budget 2004, the GIDs felt they have a problem competing against established brands, securing positive mind share with customers and charging a high enough price. The price advantage they used to have against established brands has come down even though they have access to the same technology and can provide more personalized services.

See Change was invited upon to give them the confidence and some tools or methodologies to be able to sell against stiff competition. Therefore, the channel partners required the program focusing on Large Account Management, Superior Customer Service and great Self-Motivation.

What transformed in the program was sheer magic as some of the feedbacks from Chennai and Hyderabad convey about the program. The much needed self-belief and a proven, implementable action plan including process documents were laid out to the participants who highly appreciated the content and the change they have decided to go through.

Many organisations, today, whether in the core industry or in FMCG or consumer durable, are actively seeking such solutions.

Already having delivered some leadership lectures for similar participants in 2003, Prakash's reputation was well known for such inspiring yet tough topics. This helped in getting-in crowds who came to listen to him as they knew the benefits of the previous sessions of his they had attended.

Some of the feedbacks received are:

"Good program, should have been given more time"

"CAS should have started with this program, it is unfortunate that this slot was pushed to the last"

"highly motivating"

"able to generate self belief to improve my sales in competitive market"

"40 minutes content was equivalent to learning 100 self help books"

Mr. Prakash has swept the hearts and minds of the Participants in these two locations (Hyderabad & Chennai). It is a co-incidence that he scored the highest amongst the guest speakers (a Who-is-Who of Soft Skills Industry did the presentation in other locations

The Human Possibilities Consultants